Google Project Soli – Micro-movement gestural UI — HUDS+GUIS

Google’s Advanced Technology and Projects group (ATAP) are exploring ways to revolutionise the way we interact with devices. They have just released information about Project Soli, which uses a sensor that can track sub-millimetre motions in high speed, incredibly accurately.With a lot of gesture-based interfaces, we’re used to seeing lots of wide sweeping movements, Project […]

10 examples of virtual reality marketing in action – CMO Australia

Thanks to the rise of more affordable, accessible and sophisticated headsets from Oculus Rift, virtual reality is becoming an incredibly immersive way for brands to engage consumers and customers. Here, we highlight 10 recent examples of virtual reality in action during marketing campaigns and programs to see just how dynamic and creative usage can be. […]